Which market, and why?
Test the opportunity, customer segments and practical entry priorities.
The challenge
Enter the market.
Build the business.
Expansion is not simply replicating the home-market playbook. The goal is to establish credibility, win early customers and learn what the regional business needs next.
Will the proposition travel?
Adapt the message to local buyers, buying practices and market conditions.
How do we win early customers?
Build relationships, develop partnerships and progress strategic opportunities.
What should we build next?
Use market evidence to shape local leadership, hiring and investment.
The outcomes
Commercial progress.
Capability that lasts.
Practical market-building support informed by experience launching and scaling the UK business of a US data technology leader to approximately £20m ARR.
Market confidence
An evidence-led entry thesis and clear priorities.
Local relevance
A proposition and commercial approach suited to regional buyers.
First-customer momentum
Priority relationships, pipeline and progress towards early wins.
A scalable foundation
Clarity on the operating model, team and investment needed next.
Experience in practice
Built on experience.
Proven in practice.
Selected examples from more than 25 years building and scaling technology businesses.
International expansion / Enterprise
Building a US data leader's UK business
Launched and scaled the UK business of a US data technology leader from market entry to approximately £20m ARR, developing the team, enterprise customer relationships, strategic partnerships and local commercial proposition. The experience illustrates the broader work of building a sustainable regional business, not simply launching sales activity.
01 / SELECTED EXPERIENCEOne example from a broader body of work.
More stories to follow.
More stories to follow.
How we work
Experienced support.
Shaped around the opportunity.
Market Entry Validation
Test before committing heavily.
Assess the opportunity, meet potential customers, refine local positioning and define the first commercial priorities.
Greater confidence about the market and where to invest.
Embedded Market Build Partnership
Build traction while the team takes shape.
Senior operating support to develop strategic customers, partnerships and the initial commercial motion, while shaping the first permanent hires.
Early momentum and a clearer route to a sustainable regional business.
Let's talk
Let's explore the next market.
If international expansion is on the agenda, a conversation can help test the opportunity and the right starting point.
Start a conversation →